Visit Your URL Getting to know the inner workings of your customer’s minds may seem a bit extreme, but it’s the best way to truly know how to market yourself or your products to them. You want to know how your target audience goes through their decision-making process, so you can see where you can fit in that journey. If you strategize correctly, you may even be able to influence that process to increase the likelihood they buy your product. Techniques like surveys, focus groups, and data metrics can give you great insight into how consumers choose to make purchases. Consider adding these to your marketing strategy to get the most out of your customer base.